Every page must know its job
Before publishing, answer: whom the page guides, what doubt it resolves, where it sends the user next, and why it cannot be replaced by one guide card.
content governance
How OmenHall grows without content weeds
This internal section defines publishing rules: page templates, new oracles, articles, SEO, forbidden claims, tone, update calendar, QA, localization, and old-route cleanup.
Role
Safety
SEO
QA
Mysticism does not cancel clarity
OmenHall can sound like a house of oracles, but buttons, pricing, limits, and next step must be understandable without divining the interface.
Safety beats dramatic effect
Threats, fatal promises, diagnoses, legal conclusions, financial instructions, and text that increases dependency on readings are forbidden.
Growth must leave a map
A new page ships with route registry, internal links, search index, sitemap decision, and a note explaining why it exists.
editorial doors
What to check before a new page
Publishing rulesWhen a page is ready to publish and when it should stay in draft.Page templateA new page skeleton: hero, promise, blocks, CTA, FAQ, safety note.Oracle templateHow to add a new oracle without breaking hall architecture.Article templateA template for an article that teaches, sells gently, and does not promise the impossible.SEO metadataTitle, description, slug, internal links, and search intent without clickbait.Forbidden claimsForbidden promises: medical, legal, financial, immigration, and guaranteed future claims.Tone guideHow OmenHall sounds: mystical, clear, calm, without threats or cheap fog.Update calendarWhich sections to update weekly, monthly, and before seasons.Content QAPre-merge checklist: links, route registry, noindex, safety, mobile, empty states.Do not publishWhen not to publish a page even if it is already written.Translation notesHow to keep Russian and English semantically aligned but alive.Archive cleanupHow to clean old pages, redirects, and duplicates without route loss.