Hero
The first screen should say: where the user is, what they can do here, why it is safe, and where to go next.
- Eyebrow names the wing.
- H1 is no longer than one breath.
- Subtitle explains value without jargon.
page skeleton
Page template
Base structure for a new OmenHall page: from hero to related doors, so every wing feels part of one house.
The template does not suffocate style; it gives it a spine: atmosphere above, clarity in the middle, next step below.
Core blocks
After hero, use 3-5 meaning blocks: how it works, who it is for, what is inside, boundaries, example use.
- Blocks do not repeat hero.
- Every block is scannable.
- There is one practical example.
Exit path
No page should end in a dead corridor. Finish with CTA, related doors, or next reading path.
- Primary CTA exists.
- Secondary gentle path exists.
- Related links exist.
checklist
- Hero, core blocks, safety note, FAQ/empty state, CTA, related doors.
- Text does not start with brand lore when the user came to solve a task.
- Cards do not become a wall of identical words.
- Mobile layout checked: grids do not break reading order.
red flags
- H1 sounds pretty but does not explain the page.
- All cards end with the same CTA.
- No safety note on a reading page.
rewrite like this
Result wording
AvoidThis card definitely means the person will return.
PreferThis card points to the theme of return, but it does not replace conversation or a person's free choice.
Purchase call
AvoidBuy a deep scroll or the sign will remain closed.
PreferA deep scroll fits when you want context, positions, and a gentle next-step plan.
Hero
AvoidSecret gates glow in the night of fates.
PreferChoose a method for your question: quick sign, deep scroll, or daily ritual.
definition of done
User understands where they are and what to do within 10 seconds.
Page contains a next step without pressure.
Related doors help go deeper or step back.
related doors
Publishing rulesWhen a page is ready to publish and when it should stay in draft.SEO metadataTitle, description, slug, internal links, and search intent without clickbait.Tone guideHow OmenHall sounds: mystical, clear, calm, without threats or cheap fog.SearchHow users find pages after the site grows.