editorial gate

Publishing rules

Rules for when a new OmenHall page earns the right to leave draft and enter the live site.

A page publishes only if it adds navigation, trust, learning, or sales clarity, not just another pretty fog bank.

Assign the page role

The page needs one main job: explain, sell, guide, teach, reassure, restore access, or prepare the owner.

There is one main user intent.
Hero promises a concrete benefit, not abstract atmosphere.
CTA leads to the next logical step.

Check its place in the house

A new door must connect to navigation, search, sitemap decision, and related pages. An isolated page quickly becomes a dusty cupboard.

Route is added to registry or allowed as a dynamic prefix.
There are at least two incoming and two outgoing internal links.
Decision made: index or noindex.

Pass the safety gate

Before publishing, remove guarantees, fear, diagnoses, legal conclusions, financial instructions, and wording that makes users dependent on repeated readings.

No exact-future promise.
Entertainment/self-reflection boundaries are present.
No pressure to buy the next answer from anxiety.

checklist

Title and description are written for intent, not ornament.
All links pass route audit.
Empty state exists if the page is future-facing or account-dependent.
On mobile, the first screen explains the action without a kilometer of scrolling.
Text does not conflict with Terms, Privacy, Refund, and Disclaimer.

red flags

The page exists only because a keyword exists.
CTA leads to purchase before value is explained.
New page duplicates an existing one without a new angle.

rewrite like this

Result wording

AvoidThis card definitely means the person will return.

PreferThis card points to the theme of return, but it does not replace conversation or a person's free choice.

Purchase call

AvoidBuy a deep scroll or the sign will remain closed.

PreferA deep scroll fits when you want context, positions, and a gentle next-step plan.

definition of done

Page has role, route, internal links, metadata, and safety note.

It can be found through search or a related section.

It does not break commercial, legal, and emotional clarity.