Check harm
If a page can increase anxiety, promise control over another person, or replace professional help, it cannot publish as-is.
- Sensitive topic?
- Could users delay real help?
- Does copy push dependence?
red lantern
Do not publish
When a page should be stopped, rewritten, or merged with an existing page, even if it looks ready.
Not every idea deserves a route. Sometimes the best content pass is not a new door, but a sealed draft.
Check duplicate
If the new page repeats an existing guide, article, or glossary term, expand the existing page instead.
- Search existing routes.
- Compare intent.
- Prefer merge if overlap > 70%.
Check tone
If the page sells through fear, guilt, urgency, or mystical blackmail, it fails the editorial gate.
- No fear CTA.
- No shame.
- No 'last chance fate window'.
checklist
- Stop page if there is no clear intent.
- Stop page if it is thin content.
- Stop page if safe next step cannot be explained.
- Stop page if it should be noindex but is planned as SEO.
red flags
- Page sounds like a trap for a vulnerable query.
- It exists only for page count.
- It conflicts with public disclaimer.
rewrite like this
Bad SEO idea
AvoidWill my ex return today: exact online reading
PreferHow to read the theme of return in a spread without promising another person's decision
Result wording
AvoidThis card definitely means the person will return.
PreferThis card points to the theme of return, but it does not replace conversation or a person's free choice.
Purchase call
AvoidBuy a deep scroll or the sign will remain closed.
PreferA deep scroll fits when you want context, positions, and a gentle next-step plan.
definition of done
Page is stopped, rewritten, merged, or moved to noindex.
Reason for the decision is recorded.
User path is not lost: there is a safe alternative.
related doors
Publishing rulesWhen a page is ready to publish and when it should stay in draft.Forbidden claimsForbidden promises: medical, legal, financial, immigration, and guaranteed future claims.Tone guideHow OmenHall sounds: mystical, clear, calm, without threats or cheap fog.TrustBoundaries, honesty, and response safety.