Clarity first
Even mystical copy should answer: what is this, why, what next. Imagery sits on top of meaning, not instead of it.
- Buttons use action verbs.
- Empty states explain next step.
- No internal terms without explanation.
house voice
Tone guide
How OmenHall should sound: vivid, calm, clear, without fear, pseudo-wisdom, or sticky pressure.
OmenHall voice should create atmosphere without hiding meaning in fog. The user came not only for candles, but for a door.
Mysticism without threats
You may speak of signs, halls, scrolls, and seals. Do not scare with curses, doom, or 'last chance'.
- No fear CTA.
- No cult feeling.
- No pressure on vulnerability.
Warmth without baby talk
Support and results should be human but not sticky. Calm precision beats sugary pseudo-care.
- Support macros do not sound robotic.
- Reading results do not impersonate therapy.
- Email is short and useful.
checklist
- Every screen can be understood without OmenHall lore.
- Imagery serves UX.
- Tone does not promise power over future.
- Commercial copy is honest about format and boundaries.
red flags
- Too many pretty words in a row.
- Button action is unclear.
- Text reads like prediction rather than interpretation.
rewrite like this
Button
AvoidOpen the secret of fate
PreferGet a gentle answer
Empty state
AvoidYour archive is empty.
PreferSaved scrolls will appear here. Start with a free sign or sealed question.
Result wording
AvoidThis card definitely means the person will return.
PreferThis card points to the theme of return, but it does not replace conversation or a person's free choice.
Purchase call
AvoidBuy a deep scroll or the sign will remain closed.
PreferA deep scroll fits when you want context, positions, and a gentle next-step plan.
definition of done
Text is beautiful, but action is clear.
Boundaries sound calm, not like a legal club.
Voice consistent across public, account, and support pages.
related doors
Page templateA new page skeleton: hero, promise, blocks, CTA, FAQ, safety note.Article templateA template for an article that teaches, sells gently, and does not promise the impossible.Forbidden claimsForbidden promises: medical, legal, financial, immigration, and guaranteed future claims.TrustBoundaries, honesty, and response safety.