Measure behavior, do not peek into the soul
OmenHall should see clicks, errors, paths, and conversions, but not turn private user questions into material for curiosity.
internal growth map
Analytics and Growth Intelligence
OmenHall analytics operations: which events to track, where funnels break, which pages grow trust, which search queries ask for new doors, and which signals must not be ignored after launch.
owner-onlyeventsfunnelretentioncontentrisk and quality
A metric must lead to action
If a number cannot help rewrite a page, fix a flow, improve payment, or reduce refunds, it remains museum dust.
Do not confuse magic with casino
Analytics must not push anxious repeat readings, payment pressure, or fatal promises for conversion.
Growth begins at the fracture
The best improvements often live where users stop: unclear pricing, weak CTA, lost email, scary copy, or empty page.
analytics doors
What to measure after launch
Event mapWhich user actions to track: question, method choice, seal, payment, save, return.FunnelsWhere users drop between home, question, price, payment, and completed scroll.RetentionHow to see whether users return to My Day, journal, inbox, and account.Content performanceWhich articles, cards, symbols, and pages lead to trust and purchase.Search queriesWhat people search inside the site and which doors to build next.Refund signalsHow to distinguish a technical failure from a poor expectation, copy, or price.Launch signalsFirst launch signals: traffic, errors, emails, payments, returning users.Decision logHow to turn numbers into decisions, not fog made of charts.Privacy-safe trackingWhat can be tracked without reading private questions and user scrolls.North StarThe core health metrics of OmenHall without vanity noise.