organic_landing_page
Shows which pages bring new people.
Do not confuse a visit with trust.
which pages work
Content performance
How to see which articles, symbols, cards, lessons, and guide pages lead to trust, search, and purchase.
Content is judged not only by traffic, but by whether it helps the user choose a safe next step.
internal_next_click
Shows whether the page guides deeper into the house.
A click must be useful, not a trap.
content_to_question
Shows whether learning becomes a meaningful question.
Do not make CTA aggressive on every card.
Collect the signal
Define the event, page, source, and moment where the user acted or stopped.
- The event does not contain a private question or full scroll text.
- There is a clear timestamp and route.
- The signal can be tied to an owner decision.
Compare against expectation
Every number must be read beside a hypothesis: what should have happened, what happened, and how much it matters.
- There is a baseline or first-week manual estimate.
- No conclusion is made from one random day.
- Devices are checked separately: mobile and desktop.
Turn into an edit
Analytics becomes useful only after action: rewrite a block, simplify a flow, add FAQ, fix an error, or close an extra door.
- There is an owner, priority, and expected effect.
- The change is written into the decision log.
- A re-check date is assigned after the change.
dashboard
- Top landing pages by safe next-step rate.
- Articles that lead to /recommender or /pricing.
- Pages with high traffic and low internal movement.
- Pages with repeated support questions after visit.
alerts
- A page receives traffic, but almost everyone leaves without a next step.
- An article sells but triggers refunds or support questions.
- Search queries lead to irrelevant pages.
decisions
- Add related doors to pages with high exit rate.
- Rewrite hero and FAQ if the page creates wrong expectations.
- Create a new page if one query repeats in search and support.
red flags
- SEO copy promises what the product does not do.
- A page survives only on clickbait.
- High traffic is used to justify unsafe copy.
related doors