zero_result_query
Shows what the site lacks or names poorly.
Filter personal stories and sensitive phrasing.
what people search inside the house
Search queries
Internal queries show which cards, symbols, dreams, methods, and articles users expect to find.
Search shows demand without divination: which doors to build, rename, or connect.
query_to_click
Shows result relevance.
Do not treat a quick click as success without later behavior.
query_cluster
Clusters demand by cards, dreams, relationships, money, moon, and methods.
Clusters must not expose personal data.
Collect the signal
Define the event, page, source, and moment where the user acted or stopped.
- The event does not contain a private question or full scroll text.
- There is a clear timestamp and route.
- The signal can be tied to an owner decision.
Compare against expectation
Every number must be read beside a hypothesis: what should have happened, what happened, and how much it matters.
- There is a baseline or first-week manual estimate.
- No conclusion is made from one random day.
- Devices are checked separately: mobile and desktop.
Turn into an edit
Analytics becomes useful only after action: rewrite a block, simplify a flow, add FAQ, fix an error, or close an extra door.
- There is an owner, priority, and expected effect.
- The change is written into the decision log.
- A re-check date is assigned after the change.
dashboard
- Top zero-result queries by week.
- Top query clusters and destination clicks.
- Searches that become readings or article visits.
- Queries repeated in support tickets.
alerts
- Many queries about refund, lost link, or privacy.
- A popular symbol has no page.
- Medical, legal, or immigration-themed queries increase.
decisions
- Create a page if a safe query repeats and has no result.
- Add a safe redirect if users search an old section name.
- Strengthen disclaimer and support path if queries drift into high-stakes topics.
red flags
- Full private questions are stored in analytics.
- Zero-result queries automatically become pages without safety review.
- Search pushes paid pages where help or refusal is needed.
related doors