decision_id
Links edit, date, owner, and expected effect.
Do not make decisions without a hypothesis.
from chart to action
Decision log
Decision log: why a page changes, which metric is expected, when to review, and what to roll back.
Without a decision log, analytics becomes a pretty storm of numbers without memory.
review_date
Prevents forgetting to check whether the edit helped.
A review too early produces noise.
rollback_condition
Defines upfront when to roll back a change.
Do not wait for disaster if the warning threshold is reached.
Collect the signal
Define the event, page, source, and moment where the user acted or stopped.
- The event does not contain a private question or full scroll text.
- There is a clear timestamp and route.
- The signal can be tied to an owner decision.
Compare against expectation
Every number must be read beside a hypothesis: what should have happened, what happened, and how much it matters.
- There is a baseline or first-week manual estimate.
- No conclusion is made from one random day.
- Devices are checked separately: mobile and desktop.
Turn into an edit
Analytics becomes useful only after action: rewrite a block, simplify a flow, add FAQ, fix an error, or close an extra door.
- There is an owner, priority, and expected effect.
- The change is written into the decision log.
- A re-check date is assigned after the change.
dashboard
- Active decisions by owner and review date.
- Changes that improved safe next-step rate.
- Changes that increased refunds or support tickets.
- Rollback candidates.
alerts
- A change launched without owner or review date.
- A metric worsened but nobody rolled back.
- The team argues opinions although a signal exists.
decisions
- Roll back a change if it hurts the core flow.
- Scale a pattern if it improved the safe next step.
- Turn a repeated decision into a content governance rule.
red flags
- Decision log is backfilled only to make a pretty report.
- Nobody knows why a page was changed.
- Everyone looks at charts, but no decisions happen.
related doors