home_to_question
Shows whether home has a clear invitation.
Do not only fix button color if the copy itself is unclear.
where the path breaks
Funnels
OmenHall funnels: home, question, oracle choice, price, checkout, completed scroll, save, and return.
A funnel is not for pressure, but for finding where the user did not understand the next step.
pricing_to_checkout
Shows whether the Scroll Shop explains value before payment.
Low conversion may be a trust issue, not a price issue.
checkout_to_scroll
Shows the technical health of payment and delivery.
Separate abandoned checkout from failed webhook.
Collect the signal
Define the event, page, source, and moment where the user acted or stopped.
- The event does not contain a private question or full scroll text.
- There is a clear timestamp and route.
- The signal can be tied to an owner decision.
Compare against expectation
Every number must be read beside a hypothesis: what should have happened, what happened, and how much it matters.
- There is a baseline or first-week manual estimate.
- No conclusion is made from one random day.
- Devices are checked separately: mobile and desktop.
Turn into an edit
Analytics becomes useful only after action: rewrite a block, simplify a flow, add FAQ, fix an error, or close an extra door.
- There is an owner, priority, and expected effect.
- The change is written into the decision log.
- A re-check date is assigned after the change.
dashboard
- Free flow: visit → daily answer → save → return.
- Paid flow: pricing → checkout → success → scroll opened.
- Gift flow: gift page → redeem → recipient question.
- Mobile funnel versus desktop funnel.
alerts
- Mobile pricing_to_checkout is far below desktop.
- Gift flow starts but redeem is almost empty.
- Success page opens, but account/archive save does not happen.
decisions
- Add FAQ near price if users read pricing but do not start checkout.
- Simplify gift copy if redeem is barely used.
- Fix delivery flow if success exists but scroll_opened does not.
red flags
- The funnel is improved by hiding terms.
- CTA promises more than the scroll actually provides.
- Mobile steps require extra scrolling while the team only reviews desktop.
related doors