Read funnels
Cadence: Monday
Owner: owner
Question start, method selection, checkout start, paid completion and return visits are reviewed.
weekly council
Weekly review
A weekly meeting between owner and site: funnels, complaints, content, experiments, backlog, and one main decision.
A week should end with one clear decision, not a sack of unsorted signs.
Review support themes
Cadence: Wednesday
Owner: support
Top repeated complaints become content, UX, FAQ or flow tasks.
Prune backlog
Cadence: Friday
Owner: owner
Backlog has fewer stale tasks, not more decorative cobwebs.
Read the week
Collect not all data, only data that changes a decision.
- Top 5 routes by visits and top 5 routes by conversion intent.
- Top repeated support themes and refunds.
- Search queries with no satisfying destination.
Choose one lever
Choose one lever for next week: trust, pricing, onboarding, content, support, or performance.
- One experiment to start, stop, or read.
- One page to improve.
- One support macro to rewrite.
alerts
- Backlog grows but no item ships.
- A refund theme appears twice and remains unexplained.
- One traffic source behaves very differently from others.
handoff
- Weekly decision becomes one experiment, one content task, or one support fix.
- Unclear items get parked with a review date, not carried forever.
related doors