Experiment intake
Cadence: Monday
Owner: owner
New tests have hypothesis, metric, guardrail, and owner.
lab rhythm
Experiment rhythm
When to launch, read, stop, and archive experiments so the lab does not become a smoking storage room.
No test lives without a read date, guardrail, and rollback rule.
Mid-test health
Cadence: Wednesday
Owner: owner
No guardrail or support signal requires pause.
Result read
Cadence: Friday
Owner: owner
Decision is logged as ship, iterate, rollback, inconclusive, or never again.
Before launch
Fuse check before a test.
- Forbidden claims scan passed.
- Support knows what changed.
- Rollback is possible without panic deploy.
After read
A finding becomes product knowledge only after it is recorded.
- Update experiment log.
- Update content governance or analytics notes.
- Schedule 30-day recheck for shipped winners.
alerts
- A test runs with no end date.
- Variant wins by hiding boundaries.
- Support sees confusion but experiment continues.
handoff
- Experiment rhythm feeds decision log and monthly review.
- Ethics guardrails can override every growth metric.
related doors