Funnel read
Cadence: weekly
Owner: owner
Main funnel movement is understood by route and device.
measurement rhythm
Analytics rhythm
When to inspect events, funnels, retention, search queries, refunds, launch signals, and North Star without drowning in numbers.
Analytics should answer what to do next, not merely glow with numbers like marsh lights.
Search query read
Cadence: weekly
Owner: editor
Unmet searches create content or navigation tasks.
Refund read
Cadence: monthly
Owner: owner
Refund reasons are mapped to expectation, payment, quality, or access.
Weekly dashboard
Only read numbers that can support a decision.
- Question starts, method selection, checkout starts, successful readings.
- Return visits, journal visits, inbox opens, and membership interest.
- Top search queries with no click or low satisfaction.
Monthly interpretation
One month is needed for big conclusions, but not for obvious fires.
- Compare channels, devices, and top landing pages.
- Review refunds and support clusters together.
- Write one owner decision into decision log.
alerts
- Conversion rises but support complaints rise too.
- Search is used often but results are ignored.
- Mobile behavior differs sharply from desktop.
handoff
- Analytics observations become experiments only after a clear hypothesis is written.
- Privacy-safe tracking rules are checked before adding new events.
related doors