Prepare seasonal brief
Cadence: 6 weeks early
Owner: editor
Intent, pages, email, design, and safety boundaries are drafted.
seasonal doors
Seasonal calendar
Calendar for seasonal pages: Moon, retrogrades, New Year, gifts, love, autumn dreams, and winter reviews.
Seasonal pages are prepared early, sound gentle, and do not turn the calendar into an anxiety siren.
Publish first wave
Cadence: 3 weeks early
Owner: editor
Landing page, internal links, and search entry are live.
Post-season review
Cadence: 7 days after
Owner: owner
Traffic, conversion, support notes, and content reuse are recorded.
Season kit
One season, one kit of assets and pages.
- Main landing page and FAQ block.
- Three internal links from relevant halls.
- One share-card or visual asset brief.
Safety pass
A season must not sound like a fate trap.
- No fear urgency.
- No claims about guaranteed love, money, health, or legal result.
- Clear entertainment and reflection boundary remains visible.
alerts
- Seasonal copy says 'must', 'destiny', 'only chance', or similar pressure phrases.
- Seasonal pages are not linked from search, guide, or halls.
- Seasonal traffic arrives but paid flow is not tested.
handoff
- Seasonal review feeds next year's calendar and content governance.
- Strong seasonal searches become evergreen pages when appropriate.
related doors