Event taxonomy
Events should be short, stable, and never contain question text, name, email, or birth date.
- Event names are approved before ads.
- No PII in payload.
- Consent and cookie notice are aligned.
analytics
analytics
Analytics events map
A map of real events: visit, recommender start, demo viewed, product click, checkout start, payment success, recovery, return.
Future analytics provider, server logs, privacy-safe events.
optional env
NEXT_PUBLIC_ANALYTICS_PROVIDERNEXT_PUBLIC_PLAUSIBLE_DOMAINVERCEL_ANALYTICS_ENABLEDRisks
- Question text entered an analytics event.
- UTM parameters break checkout redirect.
- Metrics exist, but payment success events are missing.
Pre-launch QA
- Check checkout_start event without personal data.
- Check payment_success after webhook.
- Check opt-out text in privacy/cookies.