return

Retention cohorts

D1/D7/D30 return by product, hall, source, and enabled Echo/Passport flags.

Understand where OmenHall becomes a habit and where it remains a one-time firework.

owner action

Do not incentivize anxious repeats. Compare calm Echo with repeated paid readings.

metrics

  • d1_return
  • d7_return
  • d30_return
  • echo_completion
  • passport_opened
  • journal_checkin

stop if

  • Retention grows through fear and repeated questions about the same thing.
  • Emails pressure users with fatalistic language.

related