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shelf health

Product health

Weekly evaluation for every paid product: demand, delivery, saves, refunds, and support.

Strong products get traffic, weak products are fixed or temporarily removed from shelf.

Full growth loopLaunch signoff

owner action

Set pause thresholds for refund/support rate before ads.

metrics

  • product_views
  • product_starts
  • checkout_rate
  • delivery_success
  • saved_rate
  • refund_rate
  • support_rate

stop if

  • Product is advertised with unproven delivery.
  • High refund rate is explained mystically instead of by cause.

related

Launch signoffFinal signoff before real traffic.AnalyticsBase map of metrics and events.Checkout deliveryPayment, webhook, unlock, and delivery.Support opsSupport reasons, macros, and incidents.