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ads without fire

Paid traffic guardrails

When to raise budget and when to stop ads and fix product.

Ads should amplify a proven path, not inflate support and anxiety.

Full growth loopLaunch signoff

owner action

Before raising budget, check privacy, checkout, delivery, refunds, support, and unsafe-request gates.

metrics

  • cac
  • paid_checkout_rate
  • paid_delivery_success
  • paid_refund_rate
  • paid_support_rate
  • unsafe_request_rate

stop if

  • Any launch-signoff blocker is red again.
  • Ads bring surveillance, love spell, guarantee, or gambling requests.

related

Launch signoffFinal signoff before real traffic.AnalyticsBase map of metrics and events.Checkout deliveryPayment, webhook, unlock, and delivery.Support opsSupport reasons, macros, and incidents.