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experiments

Experiment log

Every change is framed as a hypothesis, not a random cosmetic wind.

Compare changes fairly and roll back if worse.

Full growth loopLaunch signoff

owner action

Limit active experiments: one main funnel experiment and one copy experiment.

metrics

  • experiment_started
  • experiment_completed
  • expected_effect
  • actual_effect
  • rollback_needed

stop if

  • Several key things change at once without a record.
  • Experiment tries to improve conversion with fear.

related

Launch signoffFinal signoff before real traffic.AnalyticsBase map of metrics and events.Checkout deliveryPayment, webhook, unlock, and delivery.Support opsSupport reasons, macros, and incidents.