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funnel

Conversion funnel

Drop-off map from first door to paid scroll and return through Echo/Passport.

See friction by step instead of guessing from total visits.

Full growth loopLaunch signoff

owner action

Review mobile and desktop separately, and separate paid from free path.

metrics

  • start_to_question
  • question_to_method
  • method_to_shop
  • shop_to_checkout
  • checkout_to_webhook
  • webhook_to_delivery
  • delivery_to_save

stop if

  • Click growth hides delivery failure.
  • Funnel mixes test and live modes.

related

Launch signoffFinal signoff before real traffic.AnalyticsBase map of metrics and events.Checkout deliveryPayment, webhook, unlock, and delivery.Support opsSupport reasons, macros, and incidents.