All emails
retentionwarm

soft retention

7-day echo email

Email one week after a scroll: invites reflection without pressure or fear.

Seven days after opening the reading-ready result, if the user consented to emails.

Owner note

Retention must not exploit anxiety. This is an invitation to reread, not buy again.

{{reading_title}}{{reading_url}}{{journal_url}}{{unsubscribe_url}}

Fallback

If consent is unknown, do not send.

Do this

  • Remind about reflection, not prediction.
  • Invite the user to note what changed.
  • Provide unsubscribe.

Avoid this

  • Do not write ‘if you ignore the sign.’
  • Do not imply danger.
  • Do not repeat the private question.

Default

Subject

One week after your scroll

Preview

A gentle invitation to reread and notice what changed.

Body

It has been one week since {{reading_title}}. Sometimes a symbolic scroll becomes clearer not immediately, but after a few days of living near it. You can reread it here: {{reading_url}}. If you want, write one note in the journal: {{journal_url}}. Unsubscribe from these emails: {{unsubscribe_url}}.

Before sending

Checks before wiring the template into Resend or the API.

  • Subject does not reveal the private question or sensitive situation.
  • Preview text explains the email action without pressure.
  • CTA points to the correct route and avoids stale links.

After sending

Checks after a test send.

  • Email reads on mobile without horizontal scrolling.
  • Plain text version works without images.
  • Support email is visible but not the only path.

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