Email should lower anxiety
Every OmenHall email explains what happened, what to do next, and where the service boundaries are. Atmosphere must not hide important information.
email system
OmenHall email content
An internal email center for Resend and support: welcome, magic link, payment success, reading ready, lost link, refunds, 7-day echo, reactivation, and privacy confirmation. Here emails get voice, boundaries, and technical tokens.
One primary CTA
Transactional email should not become a market of links. One primary path, one secondary door, one support fallback.
Privacy by default
Do not repeat the user's private question in the subject line or public previews. For share-safe mode show only neutral wording.
Do not promise the future
Emails must not promise guaranteed outcomes, healing, money, a person's return, legal wins, or exact futures.
transactionalwarm
first email
Welcome
A gentle welcome after registration or first sign-in: explains what OmenHall is, where to begin, and the boundaries.
Open templatetransactionalclear
sign-in key
Magic link
A short passwordless sign-in email: clearly states that the link is temporary, private, and leads only to the account.
Open templatetransactionalclear
after payment
Payment success
Email after successful payment: confirms the purchase, explains delivery window, and shows where the scroll will appear.
Open templatetransactionalwarm
scroll ready
Reading ready
Delivery email for the result: does not reveal private details in the subject, links to the private scroll, and reminds about safe sharing.
Open templatesupportclear
recovery
Lost link
Recovery email for a scroll or account: checks safety and does not require a second purchase.
Open templatesupportcareful
refund request
Refund received
Confirms that the refund request was received and explains the process without promising instant resolution.
Open templatesupportclear
refund approved
Refund approved
Email for an approved refund: explains amount, Stripe timing, and what happens to digital result access.
Open templatesupportcareful
refund declined
Refund declined
Careful email when a refund is not available under policy: explains the reason, avoids argument, and offers escalation.
Open templateretentionwarm
soft retention
7-day echo
Email one week after a scroll: invites reflection without pressure or fear.
Open templateretentionwarm
return path
Reactivation
Email for a long-inactive user: offers a free gentle return, not anxiety-driven selling.
Open templateprivacycareful
data
Privacy confirmation
Confirms a privacy/data request: export, deletion, consent change, or account data request.
Open templateoperationsurgent
delivery issue
Delivery failure
Email when result or delivery email was not created correctly: acknowledges the issue and gives recovery path.
Open templaterelated doors
WelcomeA gentle welcome after registration or first sign-in: explains what OmenHall is, where to begin, and the boundaries.Magic linkA short passwordless sign-in email: clearly states that the link is temporary, private, and leads only to the account.Payment successEmail after successful payment: confirms the purchase, explains delivery window, and shows where the scroll will appear.Reading readyDelivery email for the result: does not reveal private details in the subject, links to the private scroll, and reminds about safe sharing.