Read funnels
Ритм: понедельник
Владелец: owner
Question start, method selection, checkout start, paid completion and return visits are reviewed.
недельный совет
Weekly review
Недельная встреча владельца с сайтом: воронки, жалобы, контент, эксперименты, backlog и одно главное решение.
Неделя должна закончиться одним ясным решением, а не мешком несортированных знаков.
Review support themes
Ритм: среда
Владелец: support
Top repeated complaints become content, UX, FAQ or flow tasks.
Prune backlog
Ритм: пятница
Владелец: owner
Backlog has fewer stale tasks, not more decorative cobwebs.
Read the week
Соберите не все данные, а данные, которые меняют решение.
- Top 5 routes by visits and top 5 routes by conversion intent.
- Top repeated support themes and refunds.
- Search queries with no satisfying destination.
Choose one lever
Выберите один рычаг на следующую неделю: trust, pricing, onboarding, content, support или performance.
- One experiment to start, stop or read.
- One page to improve.
- One support macro to rewrite.
тревожные сигналы
- Backlog grows but no item ships.
- A refund theme appears twice and remains unexplained.
- One traffic source behaves very differently from others.
передача дальше
- Weekly decision becomes one experiment, one content task or one support fix.
- Unclear items get parked with a review date, not carried forever.
связанные двери