Gate opening day

Go-live day

Launch day order: quiet deploy, smoke test, test payment, first real users, support, and error diary.

Launch should be a ceremony with protocol, not a blind jump into a portal.

Quiet launch

First open production without ads: check home, login, search, pricing, trust, Tarot flow, and account.

  • Home opens.
  • Account opens.
  • Search works.
  • Tarot path starts.

Test purchase

Before real users, run the paid path again in test mode or a minimal live scenario under control.

  • Webhook live/test matches mode.
  • Receipt arrives.
  • AI answer ready.

First users

First users should arrive in a small group. Stay near logs, email, and Stripe dashboard that day.

  • Support email open.
  • Runtime logs open.
  • Stripe dashboard open.
  • Issue log is maintained.

checklist

What to check

  • Do not run mass ads before first live smoke test.
  • Keep known-good rollback ready.
  • Record all issues in launch diary.
  • Check support response templates.
  • After 24 hours, review payments, errors, and user behavior.

red flags

When to stop

  • Many users arrive before recovery is checked.
  • Support email is not ready.
  • No rollback version.
  • Ads are on before live paid smoke test.

done when

Definition of done

  • First day passed without critical privacy/payment errors.
  • All support requests logged.
  • There is a fix plan for the second iteration.

related doors