Account
When archive is empty, say: your scrolls, letters, and favorites will appear here after the first reading.
- CTA to recommender.
- CTA to demos.
- CTA to daily for free entry.
pricing
empty states
Empty states that help
If the user has no purchases, archive, or emails yet, the page should explain the next step instead of looking broken.
Before
An empty account can look like an error.
After
Empty state becomes a signpost to product, demo scroll, support, or daily path.
Purchases
If no purchases exist, explain free vs paid without shaming the user.
- Do not just write empty.
- Show purchase is optional.
- Give one confident next step.
Safe words
- will appear here
- start small
- try first
Words to avoid
- you have nothing
- empty
- time to buy
QA checklist
- Every empty state has one primary CTA.
- There is a free alternative.
- Copy does not blame the user.
CTA pair
Create first scroll
View sample