All copy rules
after payment

after payment

After payment without a lost corridor

Success and cancel pages should explain what happened, where the email is, where the account is, and what to do if the link never arrives.

Before

After payment, the user may not know whether to wait for email or open account.

After

Success page gives three steps: check email, open account, contact support if failed.

Success

Purchase complete. The scroll appears in the account, and a link arrives by email if email is available.

  • Check inbox and spam.
  • Open account purchases.
  • Use lost link flow.

Cancel

If payment was canceled, the page should calmly offer product, free path, or demo.

  • Do not shame cancellation.
  • Keep a path back.
  • Offer a free entry.

Safe words

  • purchase complete
  • check email
  • we can help

Words to avoid

  • user error
  • you rejected

QA checklist

  • Success page has account CTA.
  • Cancel page has free fallback.
  • Lost link path is visible.

CTA pair

Open account

Email did not arrive

AccountWhere to find scrollContactIf email failedEmail templatesDelivery copy