Task
Do not make the visitor decode the site before asking.
- One main CTA leads to the question guide.
- The second CTA shows a sample result.
- The third path explains pricing without hidden pressure.
homepage
first screen
Hero CTA without fog
The first screen should explain what to ask, where to click, what is free, and where paid scrolls begin.
Before
The hall looks beautiful, but the visitor may not see how free entry differs from purchase.
After
The first screen leads through three clear doors: get an answer, see a sample, understand pricing.
Microcopy
Near the CTA, place a small guardrail: symbolic reading, no future guarantee, no professional advice.
- Short, not a legal wall.
- Visible before payment.
- Does not scare or cheapen the product.
Safe words
- clarity
- next step
- sample
- boundaries
Words to avoid
- exact future
- guarantee
- find out urgently
QA checklist
- Primary CTA is visible without mobile scroll.
- There is a path to demo scrolls before purchase.
- There is a pricing path without trap feeling.
CTA pair
Get an answer
View a sample scroll