All copy rules
pricing

free and paid

Free vs Paid without friction

Free entry should be a real experience, while the paid scroll should plainly explain what becomes deeper.

Before

Free can feel like bait if it gives nothing.

After

Free gives one complete sign, paid gives structure, archive, and depth.

Free

Daily card, quick sign, and question guide should give honest value without a card.

  • One symbol.
  • One short meaning.
  • One next step.

Paid

Paid sells not more fear, but more structure: positions, links, synthesis, saving, and email.

  • Sealed question.
  • Positions and links.
  • Archive and delivery.

Safe words

  • try
  • deepen
  • save

Words to avoid

  • free means nothing
  • pay to know the truth

QA checklist

  • Free path does not require a payment card.
  • Paid path explains added value.
  • Upgrade copy does not press anxiety.

CTA pair

Start free

Deepen the answer

FreeUnlocked doorOne-time scrollsDeeper with archiveSamplesShow the difference