All copy rules
checkout

before checkout

Checkout reassurance without panic

Before payment, the user should see delivery, privacy, support, refund, and the digital-goods note.

Before

Checkout can feel like a black box.

After

Checkout explains the path: payment, email, account, support, technical-failure refund.

Trust strip

A short line near the payment button beats a long text wall below.

  • Secure payment through Stripe.
  • Delivery to account and email.
  • Support for lost link or email failure.

Honest limit

Purchase is a digital symbolic material, not a guaranteed event.

  • Do not promise life outcomes.
  • Do not hide refund policy.
  • Do not use urgent fear copy.

Safe words

  • secure payment
  • delivery
  • support
  • digital good

Words to avoid

  • last chance
  • do not miss fate

QA checklist

  • Stripe is named as payment path without a technical wall.
  • Support path is visible before payment.
  • Refund policy is one tap away.

CTA pair

Continue to payment

Read policies first

Refund policyBefore checkoutPrivacyWhat is storedContactSupport path